Discover how small Brazilian tourism businesses are expanding to the international market through the Feel Brazil project. Learn about the collaborations between Sebrae, Embratur, and international tour operators.
Small Brazilian Tourism Businesses Expand Into the International Market
On Tuesday morning, the WTM Latin America hosted a vibrant and meaningful business roundtable for the Brazilian tourism sector. The event brought together tour operators from five continents and entrepreneurs responsible for selected itineraries for the Feel Brazil project, a joint initiative between Sebrae and Embratur aimed at promoting authentic Brazilian experiences internationally.
Ana Clévia Guerreiro, coordinator of Sebrae’s Tourism Competitiveness unit, highlighted the significance of the moment for the professionalization and internationalization of Brazilian tourism through experiential products. She emphasized the country’s recognition as a destination offering excellent services, attributing the increasing number of tourists to technical work and commitment.
Participants like Katia Braga from Amazon Explorers praised the well-organized and targeted nature of the roundtable, noting the genuine interest shown by buyers, particularly from Argentina and Uruguay. The language barrier was also overcome, with entrepreneurs encouraged to prepare five-minute pitches in English and Spanish to cater to international operators.
Successful Business Experiences
Tatiana Paixão from Casa de Paixão Caraíva celebrated the positive outcomes, emphasizing the support received from Sebrae and Embratur in enhancing international visibility. The exchange included revisiting contacts from Argentina and strengthening representation as small entrepreneurs.
One standout experience involved a visit to the indigenous reservation of Porto do Boi, belonging to the Pataxó people in Porto Seguro (BA), where the local community recounts the arrival of the Portuguese, enriching the cultural immersion.
Connecting Through Themes and Stories
For Rodrigo Stubb of Guia Manezinho, the key phrase “urban art” captivated an English agent, showcasing the importance of storytelling and thematic connections in engaging international partners. Wilson Castro from Iguana Turismo highlighted the transformative experience offered in the Anavilhanas, showcasing sustainable tourism initiatives.
Sharing Unique Experiences
Travel agencies like Travessia Ecoturismo captivated buyers from Asia, Europe, and the United States, generating interest in community interactions, cultural presentations, and well-being routes. The involvement of initiatives such as Rota de Bem-Estar supported by Sebrae further enhanced the appeal of these experiences.
Empowering Small Businesses
Priscilla Vilarinho, tourism coordinator at Sebrae Goiás, noted that the engagement of companies like Travessia signifies growth and excellence in the international market, reinforcing the role of Sebrae and Embratur in promoting Brazilian experiential tourism internationally.
The Feel Brazil business roundtable reaffirmed the pivotal role of Sebrae and Embratur in catalyzing the Brazilian tourism sector, aiming to facilitate direct sales of these experiences abroad and strengthen foreign tourism within the country.
Tags: BrazilTourism, InternationalMarket
Fonte: agenciasebrae.com.br
